At NOVA Automation, the Marketing Coordinator plays a crucial role in both creative strategy and hands-on involvement with the production team. This position is dynamic, offering a unique blend of traditional marketing tasks and the excitement of seeing automation systems come to life on the factory floor. Let’s take a deeper look into the responsibilities and daily tasks that make this role so essential.
Engaging with Customers and Contacts
A core part of the Marketing Coordinator’s role at NOVA Automation is fostering relationships with customers and industry contacts. This involves reaching out regularly to check in, share updates, and ensure that customers are informed about new developments in automation technology. By staying connected with both current and potential clients, the Marketing Coordinator helps reinforce NOVA’s brand presence and builds trust with key stakeholders.
Crafting Industry-Relevant Content
Writing blogs and other marketing materials is another key responsibility. The Marketing Coordinator stays on top of trends and news in the automation industry to produce insightful content that educates readers and promotes NOVA Automation’s expertise. These blogs are essential for positioning the company as a thought leader, providing valuable information to customers and prospects alike.
Monitoring Advertising and Competitor Performance
The role also involves keeping a close eye on advertising campaigns and their performance. This includes tracking how NOVA Automation’s ads are performing compared to competitors in the industry. By analyzing data, the Marketing Coordinator can adjust strategies and ensure that NOVA’s campaigns are both effective and competitive, ensuring the brand stays top of mind in a crowded marketplace.
Managing Social Media and Digital Presence
In today’s digital world, social media plays an enormous role in brand awareness and engagement. The Marketing Coordinator is responsible for scheduling posts across various social media platforms, ensuring content is aligned with current trends and engages the target audience. This also involves brainstorming fresh ways to market NOVA Automation’s products and services, from showcasing completed projects to highlighting innovative solutions in automation.
Hands-On Involvement with Factory Acceptance Tests (FATs)
One of the most unique aspects of the Marketing Coordinator role at NOVA Automation is the direct involvement in Factory Acceptance Tests (FATs). FATs are a critical phase in the development of automated systems, where the systems are tested for functionality and performance. The Marketing Coordinator is on the factory floor during these tests, working closely with the production team to document the progress of each system.
Since FATs typically involve short testing windows, time management is key. The Marketing Coordinator is tasked with capturing high-quality photos and videos of the systems in action—getting every angle and detail necessary for future marketing content. These visuals are crucial for showcasing the company’s products in their best light, whether for online marketing or promotional materials.
Check out some of our most recent FAT’s here.
Documenting the Production Process
Along with filming during FATs, documenting the entire production process is an integral part of the role. By capturing behind-the-scenes footage, the Marketing Coordinator ensures that the company’s story is told from start to finish. This content is valuable for building credibility and providing customers with an inside look at the care, precision, and innovation that goes into every automation system NOVA develops.
Collaborating with Sales Teams
The Marketing Coordinator also works closely with the sales team to ensure marketing efforts align with sales goals. This collaboration is essential in ensuring that the marketing materials are in sync with what the sales team needs to engage potential clients. Understanding the sales team’s strategies helps the Marketing Coordinator create content that is not only informative but also impactful and relevant to the target audience.
Continuous Innovation in Marketing Strategies
At NOVA Automation, there’s always room for creativity and innovation in marketing. The Marketing Coordinator plays a pivotal role in thinking outside the box, coming up with new ways to showcase NOVA’s capabilities and stand out in the competitive field of automation. Whether it’s through new digital campaigns, interactive content, or fresh social media strategies, the Marketing Coordinator’s creativity drives the company’s marketing forward.
Conclusion: A Multifaceted Role with Endless Opportunities
The Marketing Coordinator position at NOVA Automation offers a perfect balance between traditional marketing duties and hands-on involvement in the production process. With responsibilities ranging from content creation and social media management to capturing live footage of testing and working directly with the sales team, this role provides a unique opportunity to be involved in every aspect of the company’s marketing strategy.
Every day presents new challenges and opportunities for growth. The role is constantly evolving, and there’s always something new happening. It’s a job that combines creativity with strategy, offering a rare behind-the-scenes look at how innovative automation systems come to life, and how they’re marketed to customers worldwide.
